Heart-Centered
Hyper-Local

The New Way To Attract Chiropractic Patients

Patients Perfect For You Because We Attract Them The Local Heart-Centered Way

https://youtu.be/kvfWq5u-t_k

Is Heart-Centered Hyper-Local Patient Acquisition For You?

A new form of patient acquisition that’s like effortlessly cloning your best patients until your calendar is just as full as you want it to be.

You’ve almost certainly never heard of what I’m about to disclose. That’s unless you’ve read my book on it, seen my videos, or heard about it from another DC.

It’s the brand new way for chiropractors to reach out with love in their hearts. Reach out to people in pain. Heart to heart. To get people to trust you enough to let you into their lives. To allow you to heal them.

(It could also be healing for you to connect with people this way – to align your business brain with your carer's soul.)

DCs, by nature and nurture, through eight years of training, by transforming patients’ lives, are perfectly placed to attract new patients without creating icky energy, remorse, or skepticism.

Especially now that there’s a new way that’s aligned with your heart.

Would that feel good?

Magnetically Attracts The Perfect Patients

It’s about more than bringing in a flood of new patients for healing. It’s about giving people belief. Especially when they have been through other treatments and are still crying out for your help.

So that they arrive in your office, not with skepticism, but with hope in their hearts. Making them perhaps the easiest and most rewarding patients ever.

More patients to help and grow your office. More patients primed to spread the word about you even before you transform their lives.

So ultimately it’s your name that comes up whenever people gather and chat about their health.

Isn’t that awesome?

Why You Get Five For Free

Around about now you might want some proof this really works. And you’d be right to want it. But this is so new!

So I’m looking for a handful of chiropractors who don’t want to pay me a single cent until they have new patients in their office.

I’ll explain why this is not for everyone shortly. But for now, know that there is no money in this for me until after you get new patients.

Does that sound fair?

Be Noticed, Stand Out, The Right Way

If you need more patients to keep everyone (including you) happy and busy today… and confident as you face the future… then your current website and listings and social and ads and what-not… cannot be working well enough.

And the real problem is likely that your marketing looks much like everyone else’s. When you could be better than 99.99%.

And that’s not your fault. It's just like you don’t notice you’re living with air all around. Until it blows a gale. In the same way, everyone else’s marketing is all around. And with rare exceptions, it’s all petty much the same-old same-old.

And that’s why people notice your marketing like they notice the air around them. Not so much.

Let's blow, not just a gale, but a hurricane. Let's make people notice you. The breakthrough you seek to fill your calendar is the new way of attracting patients that you’re about to find out about.

Let me explain…

How Did We Get Here?

A DC told me how she referred a patient to a medic because that was what her examination indicated. The right thing to do. Only for the less than gracious medic to advise the referred patient to steer clear of chiropractors!

As for those other less than gracious people who harp on about double-blind this and that. Do they doubt the effectiveness of heart transplants because of their lack of randomized controlled trials?

What matters is not the bigots, neither inside medicine nor without. For they will never become your patients.

What matters are those who will accept your help. For them, even now you hold in your head such stories of hope and transformation that, when told in the right way, show the true power of chiropractic to heal.

What I’m about to reveal won’t just pull patients away from other chiropractors but will build up the whole profession.

You’ll be saving the people you can treat most effectively from the clutches of surgeons, medics, big pharma, and physical therapists of all stripes.

Wouldn’t that be just plain awesome?

Exclusive

I’m looking for a handful of chiropractors to beta-test this new system. To give me my own stories of hope and transformation. Stories about helping you. Stories that I can tell to other DCs to help them decide this is for them too.

As a beta testing Founder Member, you won’t pay me anything until after you get new patients, and you’ll get the Best Ever Price I’ll offer.

The first to grab this opportunity will get Exclusive Area Access to the zip codes around your office(s), instantly freezing out everyone else.

So that’s

• No Obligation
• No-Result No-Fee
• Best Ever Price
• Exclusive Area Access.

Do you like the way that sounds?

Trust, Apple Pie And Ice Cream

I want to bring up trust even though you won’t pay anything until you see a result. Because I might be holding something more precious than your money in my hands.

I’m holding your hope.

Hope that I can bring more patients to you, and only you can imagine where that may lead. For some, it's serving their patients to the very best of their abilities. While others dream as well of impact, legacy, community, relationships, and freedom of expression.

The Lesson For Life

Many years ago when I was 16 I traveled from the suburbs to the big city with all the money I’d saved from my part-time job to buy Christmas presents.

I stumbled upon an exciting event. An unbelievable opportunity. Boxes filled with an incredible assortment of goods, almost given away.

People were snapping them up before they sold out. Reader, I exchanged almost all my Christmas present money for a box.

As you can probably guess… when I got home I found I had a bought a box of junk. I felt wronged. Angry. And stupid. So very, very, stupid.

But looking back I see this was a lucky break! Because for very little money I learned the life-long lesson of treating others better than you want to be treated yourself.

A wise bible scholar said: “I can give you the Bible in one sentence: Do unto others as you'd have others do unto you. All the rest is commentary.”

We've all been disappointed. Perhaps many times. So, while this is all so new I can’t promise you a result, I do promise to do my utmost for you. I promise to enter into this with you only if it feels right. I promise to hold your trust gently.

Are you with me on that?

Why Most Marketing Is Bland Or Sleazy

When I started marketing, well I wasn’t very good at it. I sort of modeled (or perhaps muddled) what I saw around me. Just like pretty much everyone does.

That's why most marketing you see is either so bland people don’t notice it, or so puffed up with outrageous claims it feels sleazy.

I started bland but that didn’t work well. So I moved toward puffed up and it started to feel a little sleazy. That’s not for me. It was a dilemma.

Every DC I know is repelled from the puffed-up sleazy end of marketing too. But still: Bland is no good. So I searched for a solution.

My mentor Dane Maxwell came up with it: a Heart-Centered secret sauce. I decided to mix it with a little of my own Hyper-Local secret source.

Like butter and popcorn, apple pie and ice cream, it's a match made in heaven!

Then I decided to go all-in on Chiropractors because you’re perfect for this unique secret sauce combination of art and science, of heart and business.

Now here comes the good part…

The Power Of Stories

This is how Heart-Centered Hyper-Local Chiropractic Patient Acquisition works: With your heart at the center.

Instead of blandness or puffery, we start with Stories Of Hope And Transformation.

We start here because telling these stories to a person in pain connects deeply with them. It draws them towards you. It’s like caressing their wounded soul.

These stories are of course both anonymized and told in the voice of the patient.

Like the best Disney films, we tell stories so that the person needing your help identifies in their heart with your character. They feel the hopes of your patient as their own. And feel, as if it were them, the transformation of their life.

When you have caressed their soul and they’ve felt in their heart the hope and possibility of transformation, who else can they call?

Isn't that exciting?

Get In Front Of People

So we have the perfectly powerful non-bland yet no-puffery message. Now we have to get this message in front of people.

“Non-bland non-sleazy messaging!”

Your stories deserve the latest technique. That's Hyper-Local Marketing. This starts with identifying closely with our prospects. We already have your story of hope and transformation and now we build a virtual office for each of the 20, 30, 40, or more hyper-local communities around you.

These are communities that have a few hundred or thousand people in them and we're there in the community. Meeting them where they live.

We anoint these virtual offices with the latest, powerful, and unique hyper-local and service-led JSON-Schema. (And so much more… but I won't bore you with every detail.) This little-known technique almost forces search engines to show your stories of hope and transformation to everyone looking for help in these hyper-local communities.

Your stories reach into peoples’ hearts and now we’re meeting them where they live. Do you think that will build a powerful connection with you?

And we keep Ready-To-Go Ad Campaigns because sometimes the search engines are fickle and demand tribute. These are to kick-start the flow of new patients. To deploy or scale back as needed. To adjust the flow of new patients to match your needs.

(If you find you have way too many new patients flooding in, we can pass the excess on to other DCs you approve of. At a profit for you, of course.)

And I'll be adding in my Review Remarketing system (that you can take advantage of to boost your social presence).

Wrapped all around this when everything else is working smoothly, is a Faithful Follow-Up system to get new patients to attend their appointments, get them coming back time after time, even get them to send more people to you.

How To Take Advantage (Of Me!)

The Art

Very often when professionals talk and write, we lapse into “professional speak.” This is perfect when you’re talking to another doctor. Less so when attempting to attract a new patient.

So while you might think that the core of Hyper-Local Heart-Centered Chiropractic Patient Acquisition is the Hyper-Local virtual offices, the Backup Ad Campaigns, the Faithfull Follow Up, it’s none of these.

The core is your heart and your stories and translating them from professional doctor speak to everyday patient speak.

But that’s not all. They also need to be polished to become:

• Stories people lose themselves in
• Stories that soothe like balm
• Stories that compel calls and boost bookings.

That is the art. Next comes the science…

The Science

The science of putting your stories to work. Of building Hyper-Local virtual offices. Using the latest in Schema Design. Testing ads for best response. Using psychology to compel calls and boost bookings.

And adding on the systems that take work off your hands: To follow up, to get people back time after time, to bring their friends along too. A flood of new patients.

As a Founder Member, all this is done for you with no setup fee payable, and with zero effort on your part.

Now my aim for you (don’t forget this is No-Results No-Fee because it’s a beta-test) is a fairly conservative 10 new patients a month.

As you're still reading, you may well be an above-average chiropractic office owner.

Perhaps patient yearly values of $2,500 to $5,000 are within your grasp. At that value, at the rate of 10 patients a month, Hyper-Local Heart-Centered Chiropractic Patient Acquisition brings in $300,000 to $600,000 per year.

For the average office, with a patient yearly value of $750, it's a respectable $90,000 a year.

But let’s be much more conservative. To a below-average office with an average first-year patient value of just $500, that’s still worth an extra $5,000 per month.

That’s $60,000 per year for a chiropractor who hasn't yet got his business act together!

Let’s look at it just in terms of the value of the new patients. $5,000 a month is the conservative aim. A return on investment of 2 to 1 is not unreasonable.

I mean, if I offered to pay you a $20 bill for every $10 bill you gave me, you'd be running around all day getting hold of those ten spots.

So I’m thinking I’ll charge regular members $2,500 per month…

When I have the proof and my own stories to tell.

Be A Founder Member

But that’s a bit rich for someone who’s helping me out by being a beta tester. So Founder Members are going to get a better deal. A lot better, The best deal I’ll ever offer. A deal that will be yours as long as you remain a member.

Because you’re joining me on this journey for the beta test, I will offer your Founder Member status once you have gotten your 5 new patients and all the money that means for you.  The Founder Member's fee will be $997 per month per location for everything except ad spend, with no setup fee payable.

(To be clear: you can't pay me today. You can only decide to pay me after I have sent you 5 new patients free of charge.)

See how those 5 new patients upfront pay for over 2 months' use of the system, even for chiropractors who haven't got their business act together? For an average office it would be 3 months, and for the best, 1-2 years. And in those two months, the aim is to get at least 20 new patients, which would pay for the next eight months and attract at least 80 new patients.

(I hope you do much better than 10 a month @ $500 each but… as there is no lock-in you can walk away if you make anything other than a boatload of cash from this.)

You get paid first, then you decide to pay me.

Are you liking the sound of this?

Patients delivered before you pay me a cent.

No obligation.

You can stop any time you want.

So you might think you can’t lose.

How does that sound?

Wait, maybe it’s hard work? Well, not so much for you. The stories are already in your head. I’ll help turn them into blockbuster patient attraction stories of hope and transformation. Everything else is done for you.

Are you ready?

One Small Step

Now it’s time for a decision. The way I see it you have three options.

Option #1: Do Nothing

Do absolutely nothing and stay exactly where you are right now. If you already have enough new patients coming in and you have no plans to grow there’s no need to do anything until something changes.

But if you do want to grow or insulate yourself from change, that leaves you with two other options…

Option #2: Do it yourself.

And I know, as you’ve read to here, you possess a pretty savvy business brain as well as a heart. I don’t doubt with practice you could translate your patients’ stories from DC speak to patient speak and polish them into blockbusters.

You can learn or pay someone to build your hyper-local virtual offices just so. You can learn how or pay someone to run ads for chiropractors. You can learn or pay someone to build a Faithful Follow Up System. The same for a Reputation Remarketing system.

You really could spend so many hours in front of a computer you'll need someone to crack your back. Or pay $thousands up-front to have several people cobble together some sort of system. That's $thousands before you see even one cent back.

There's one more option, one that may or may not make sense for you…

Option #3: Let me do the heavy lifting for you.

You could let me help you with the Stories Of Hope And Transformation for maximum attraction…

Let me build the whole Heart-Centered Hyper-Local Chiropractic Patient Acquisition system…

Done for you, started up, and bringing in new patients.

Including the Hyper-Local virtual offices with all the unique behind-the-scenes stuff you need nowadays to be seen. The Faithful Follow Up system. The Reputation Remarketing stack.

Everything.

All this done-for-you so you can focus on what you love. All this before you pay me a cent.

What Do You Need To Get Going?

If this is right for you, you're already there and can simply decide to go ahead:

• A story of a patient's hope and transformation
• A willingness* in principle to pay $997** per month per office but only after you've gotten the promised results and if that's what you decide is best for you
• $200** to be spent entirely on ads for your office, because we'll get better results faster if you're little bit invested – but we can talk about the amount if that's too much for you.
• The list of ZIP codes you want exclusivity in for each office you have

(* There is no obligation on you to start paying if you don't want to use the Heart-Centered Hyper-Local Chiropractic Patient Acquisition system. Neither do you have to use it for all your offices.)

(** This is the Founder Member's price – the lowest price ever and you'll never pay more – it will go up for others the moment I have enough case studies.)

(*** “Wait! What? You said this was free” I can almost hear you shouting at the screen. You got me. Sort of. I'm not making anything out of this. It'll be all invested in you. By investing a little, you'll get better results faster.)

What’s Going to Be Easier for You?

They say there are two types of people in this world…

Those who only dream about achieving their goals without ever taking any action to make it happen…

And those who are ready to take action when the opportunity presents itself.

Many people will tell you they want their business to pay for a life beyond business: A life of impact, legacy, and freedom of expression.

But we both know very few actually make it happen quite as they dream. It’s a natural law. The classic tale of the willful and the wishful.

Most people will keep dreaming…

The Heart-Centered Hyper-Local Chiropractic Patient Acquisition System is not for people like them.

And it's not for you if you have too many patients already. Please, leave it available for another chiropractor in your city.

(Unless you plan to take on more staff and perhaps open a new office or two.)

And finally, it's not for anyone who doesn't want more work. True, the system itself is done for you, it works on autopilot, new patients just call up and book. But you're still going to have to talk to them. Crack them. Take their money, and put it in your bank account. (It's hard work but somebody has to do it.)

The few who are actually serious about their future will take action. Since you’ve still with me, I think you’re one of the few special ones…

One of the handful of chiropractors I’m looking for. If I’m right and because you’re still with me… get in touch, fill in the form below. And get some new patients on me.

Yours, Matt Tarrant

(I'd love to talk to you soon, but if this doesn't feel right for you don't give it a moment's more thought.)